De MrLoulouPodcast à Mattmoiça, on retrace le parcours de Matthieu !

Made by Edhec vous présente aujourd’hui Matthieu Cochet, étudiant du BBA Edhec. Au-delà de son statut d’étudiant, Matthieu est un entrepreneur particulier dans la mesure où il est créateur de contenus sur YouTube. On ne vous en dit pas plus pour le moment et on vous laisse découvrir ci-dessous le rendu de notre interview avec ce jeune homme décalé.

Pour vous rendre sur sa chaîne Youtube, c’est par ici !

 

1/ Peux-tu te présenter et nous parler de ta chaîne ?

Je m’appelle Matthieu, j’ai 21 ans et je suis étudiant en troisième année au BBA EDHEC. Ma chaîne YouTube actuelle s’appelle « Mattmoiça » et a aujourd’hui deux ans d’existence. Sur cette chaîne, je mets en ligne mes créations vidéo, principalement sous la forme de « podcasts humoristiques » sur des sujets de vie divers et variés. J’essaie également de me développer en testant de nouveaux formats : des courts-métrages, des vidéos collaboratives, informatives…

 

2/ Qu’est-ce qui t’a poussé à créer ?

Depuis tout petit, j’ai toujours adoré la vidéo et le cinéma. Je me souviens quand je prenais l’appareil photo de ma mère, que je calais difficilement sur tout et n’importe quoi pour une bonne prise de vue et que je me filmais pour garder un souvenir de cette histoire que j’avais en tête et que j’essayais de jouer. Je n’ai donc pas créé ma chaîne sur un coup de tête, c’était un projet réfléchi. J’avais un certain « vécu ».

En grandissant, j’ai découvert YouTube quand cette plateforme n’attirait pas encore des millions d’utilisateurs. Quelques années plus tard, Norman et Cyprien ont fait leur apparition. Ils sont aujourd’hui les deux plus gros Youtubeurs français. J’ai commencé à suivre leurs vidéos et j’adorais ce qu’ils faisaient. Je trouvais ça incroyable d’avoir la possibilité de créer son propre contenu et de le montrer à des personnes inconnues venant des quatre coins de France.

Pendant mes années de lycée, j’ai donc crée ma toute première chaîne YouTube s’intitulant « MrLoulouPodcast »  que j’ai gardé plus d’un an. Elle est aujourd’hui supprimée car les vidéos de l’époque étaient de qualité médiocre et qu’elles ne me représentent plus aujourd’hui. Ce n’est que deux ans plus tard que j’ai lancé « Mattmoiça » afin de partager mes créations et retranscrire des émotions, créer ce que je voulais et me faire plaisir.

 

2) A quoi ressemblaient les premiers mois du lancement de la chaîne par rapport à aujourd’hui ?

Au début, c’était assez compliqué d’attirer les gens. Ils ne nous connaissent pas, ne savent pas ce que l’on propose donc s’abonnent rarement. Il faut compter sur nos 2/3 premières vidéos en ligne pour attirer du monde en commençant par la famille, puis les amis et enfin les connaissances en espérant qu’ils aiment et qu’ils partagent la vidéo. Le plus dur c’est de donner envie aux gens de s’abonner.

Puis la sauce prend petit à petit, de nouvelles personnes m’ont rejoint et ont commencé à me suivre. Maintenant, je compte pas loin de 3000 abonnés, ce qui me donne plus de « crédibilité » quant à mon travail. La progression est plus simple en atteignant plus de monde.

 

3) Qu’est-ce qui te donne la motivation de continuer ?

Ce qui me donne la motivation de continuer, c’est mon rêve de pouvoir un jour faire du cinéma. YouTube est une plateforme qui peut ouvrir de nombreuses portes quand on a une certaine audience. Mais le cinéma étant un rêve inaccessible à ce jour, ma motivation vient avant tout du plaisir que je prends à créer mes propres vidéos, de l’écriture au tournage, en finissant par le montage. Et la récompense qui me fait chaud au cœur, c’est tous les retours positifs que j’ai de mes abonnés, que je ne connais pas, qui m’encouragent et m’envoient des messages en me disant qu’ils ont aimé mes vidéos. Ce tout me donne la force d’aller plus loin et de progresser, rester constant.

 

Matthieu serait-il un Illuminati ?

 

4) Quels sont les projets de la chaîne à plus ou moins long terme?

A l’avenir, j’aimerai proposer plus de courts-métrages sur des sujets réels ou de fiction. J’ai aussi le projet de faire des vidéos en collaboration avec d’autres Youtubeurs afin de faire de nouvelles rencontres, de partager un moment avec quelqu’un et de proposer des vidéos de meilleure qualité grâce aux compétences de chacun.

 

5) Qu’est-ce que l’école t’a apporté ?

D’un point de vue création vidéo, l’école ne m’a rien apporté. Là où elle m’a aidé par contre, c’est au niveau de la prestance à l’oral grâce à certains cours qu’on a eu en 1ère et 2ème année d’études. Faire une vidéo c’est comme s’adresser à un public, il faut être à l’aise, ne pas être recroquevillé sur soi-même, savoir occuper l’espace et surtout capter l’attention pour ne pas perdre son public.

Ce n’est que cette année que des cours comme « E-Commerce » ou « Communication 360 » vont pouvoir m’apporter un plus quant au référencement de ma chaîne YouTube, de mes vidéos et de ma communication sur mes réseaux sociaux.

 

6) Un conseil pour les jeunes YouTubers ?

Si j’avais un conseil à donner aux nouveaux Youtubeurs, c’est juste de prendre du plaisir et de faire ce qu’ils aiment. Une personne qui fait des vidéos pour l’argent, la célébrité sera tout de suite remarquée.

Acceptez les critiques constructives qui vous aideront toujours et ne vous arrêtez pas aux critiques de ceux qui essaieront de vous descendre, de vous faire du mal gratuitement car la majorité de ces personnes n’auront pas le quart de vos capacités. Allez au bout de vos rêves, dites-vous que le travail paiera un jour et ayez confiance en vous et vos capacités.

 

Contact

Toute l’équipe Made by Edhec tient à remercier Matthieu pour son temps !

Si vous voulez rester en contact avec le jeune homme, c’est par ici : matthieucochetproduction@gmail.com

Enfin, n’hésitez surtout pas à vous rendre sur sa chaîne YouTube, disponible en début d’article !

 

130 thoughts on “De MrLoulouPodcast à Mattmoiça, on retrace le parcours de Matthieu !

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